Business Week advice to interns
A recent article lists the top 10 mistakes that Business Week interns make. Most likely applicable elsewhere. Click intern for article.
Our so called web life
After researching about 300 existing learning center websites, I came to the realization a few months back that our website could be much more than an online brochure or bulletin board, as is most of them. It could substantially augment the services that we provide. Well, our new website, the product of this thinking, is up and running, although it needs to be populated with content. One of the drawbacks of having it take much longer than anticipated is that I’m already thinking about what I want for website 3.0. Some ideas in the chute are to make it web 2.0 compliant; designing in a more seamless conceived from the ground up experience rather than accessing several different websites to provide blog, forms, and slideshow, etc., which comes across as clunky; reducing the number of pages by creating accessible pagelets on the homepage; and creating more integration with tutortrac across different pages on the site. We certainly don’t have Amazon cash to throw at web development but I’m not above stealing a few good ideas. For instance, it would be nice to make available dynamic student evaluations of our resource material in the same way that Amazon users rate books and other for purchase items. In any case, please let me know if you come across any websites that impress you or has features you think would be useful here.
Protecting your online reputation
A recent article in the New York Times exposes the increasingly common practice of employers conducting internet searches on new applicants. Employers are looking for evidence of bad choices and ethical lapses. Interestingly, they consider the very act of recording your misdeeds for the world theater as in itself evidence of poor decision-making skills. It’s likely that legal-minded employers won’t ever inform you of their search, especially if they find offending material that scuttles your otherwise pristine application. It’s very important, then, for you to conduct your own search beforehand. If you locate information that you would rather consign to youthful indiscretion, then contact the relevant website(s) and ask to have the offending material removed. If things don’t go well with that strategy then contact our own Career Development Center about how to proceed. Click NPR and College Journal for more suggestions.
RU student blogs
Increasingly tech-savvy students are demanding more tech-literate institutions. Schools are responding by using web technologies such as blogs to further their educational and institutional goals. Among these goals are increasing recruitment and admissions rates. A 2005 Symposium for the Marketing of Higher education included among its seminars, Blogging Lessons from the Corporate World: How You Can Use Blogs to Market to Your Most Important Constituencies. The Rutgers University Student Blog features profiles of current students and links to their blogs. Since prospective students have many questions about what their experiences will be like here at RU, having current students chat up the University seems to be an ideal way of informing them. The idea of using student bloggers is not unique to RU. The University of Dayton, Colgate University, Simmons College, and Hastings College are other example institutions.

